Explain Phishing in 3 minutes
Common Craft produces short video tutorials on popular topics such as Blogging, Twitter and more. They are some of the best instructional videos I’ve ever seen. Here is the latest installment, covering...
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Ask my wife – She's always right: Hook, line, and sinker.
So, I need to apologize for the lateness of this post in the series, but with the kids on summer break and us taking a holiday it made it difficult to concentrate a bit it seems. A few week ago my wife...
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White House Spam
Note: This post was originally published on The Email Zoo on August 17, 2009. —– The White House just sent me spam. As a guy in the email industry, I don't toss the S-word around lightly. However, that...
View ArticleThe Secret Power of the Unopened Email
Popular opinion states that an unopened email means your subscriber is disengaged and uninterested in making a purchase – we disagree. Unopened email communications have a tangible impact on brand...
View ArticleGmail Priority Inbox will make traditional email list seeding less effective...
Everyone knows that the way to get a real read on your email deliverability is to put seed addresses in the list and then check if they really arrive at the Inbox or the Spam folder. Because spam...
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